brand (brands plural & 3rd person present) (branding present participle) (branded past tense & past participle )
1 n-count A brand of a product is the version of it that is made by one particular manufacturer.
oft N of n, adj N
(=make)
Winston is a brand of cigarette..., I bought one of the leading brands., ...a supermarket's own brand.
2 n-count A brand of something such as a way of thinking or behaving is a particular kind of it.
N of n
(=strain)
The British brand of socialism was more interested in reform than revolution.
3 verb If someone is branded as something bad, people think they are that thing.
(=label)
I was instantly branded as a rebel... be V-ed as n
The company has been branded racist by some of its own staff... be V-ed adj
The US administration recently branded him a war criminal. V n n, Also V n as n, V n adj
4 verb When you brand an animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin.
The owner couldn't be bothered to brand the cattle. V n
Brand is also a noun., n-count
A brand was a mark of ownership burned into the hide of an animal with a hot iron.
5 n-count A brand is a permanent mark on the skin of an animal, which shows who it belongs to.
brand image (brand images plural )The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. (BUSINESS) n-count
Few products have brand images anywhere near as strong as Levi's.
brand leader (brand leaders plural )The brand leader of a particular product is the brand of it that most people choose to buy. (BUSINESS) n-count
In office supplies, we're the brand leader.
brand name (brand names plural )The brand name of a product is the name the manufacturer gives it and under which it is sold. (BUSINESS) n-count
When it comes to soft drinks Coca-Cola is the biggest selling brand name in Britain.
brand-new
A brand-new object is completely new. adj
Yesterday he went off to buy himself a brand-new car.
own brand (own brands plural )Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. (BUSINESS) n-count
This range is substantially cheaper than any of the other own brands available., ...own-brand cola.
